FinTech Startup
The Challenge
High traffic but poor conversion and unpredictable, low-quality leads.
The Strategy
Repositioned the brand, rebuilt the funnel and introduced data-driven lead scoring.
The Execution
Launched multi-channel demand generation, optimized the website and automated nurture sequences.
"Sibiso rebuilt our funnel from the ground up. Qualified leads tripled in one quarter."
— Thabo M., Founder